How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

Written by on 22/05/2016

How To Market Your Music More Effectively

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.

Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music at all times. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s easier to talk about these things than it is to make them happen in your career but this is what the music business is all about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.

And that’s not what we want for your music career… is it?

Again, it might seem easy enough to map these things out on paper but the truth is that most bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend too much time on creating awareness and connecting with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.


Reader's opinions
  1. Jenna   On   10/06/2019 at 16:06

    Photography http://9taxi.in.net/ taxi9
    “When I first started out, there was the hippie style, and we were all going ‘back to nature.’ Then there was the Japanese period of deconstruction. Today it’s high-tech, Silicon Valley,” Tahari said as he mingled with guests at the presentation.

  2. Jada   On   13/06/2019 at 18:20

    There’s a three month trial period http://xnxx.promo/ xnxxy And if baseball is right about this, and its sanctions are upheld by an arbitrator named Fredric Horowitz, it means that Rodriguez essentially went from the Canyon of Heroes after doing the most to win the Yankees their last World Series in 2009 to South Beach Anthony Bosch.

  3. Genesis   On   17/06/2019 at 03:43

    I’m sorry, she’s http://xnxx.in.net/ xnxx videos * The S&P 500 has fallen for five of the past six sessions,and last week posted its worst week since June. Those declinescame on light volume as investors found few reasons to buy withmajor indexes near record highs and earnings season windingdown.

  4. Thanh   On   29/06/2019 at 17:32

    I can’t get a signal http://myvidster.fun/ myvidster gay
    “The simple fact is that large pay disparities between CEOsand their employees affect a company’s performance,” Trumkasaid. “When the CEO receives the lion’s share of compensation,employee productivity, morale and loyalty suffer.”

  5. Brain   On   30/06/2019 at 00:00

    How much does the job pay? http://redtube.in.net/ red tube porn “Although the Governor strongly disagrees with the Court substituting its judgment for the constitutional process of the elected branches or a vote of the people, the Court has now spoken clearly as to their view of the New Jersey Constitution and, therefore, same-sex marriage is the law,” the governor’s office said in a statement. “The Governor will do his constitutional duty and ensure his Administration enforces the law as dictated by the New Jersey Supreme Court.”

  6. Erick   On   30/06/2019 at 00:08

    What’s the current interest rate for personal loans? http://efukt.fun/ efukt porn
    The announcement comes after a fresh HSE inquiry this year into the patient’s death following the conclusion of the public inquiry chaired by Robert Francis into events at the trust, which runs Stafford and Cannock Chase hospitals.

  7. Leandro   On   30/06/2019 at 00:10

    Could you ask her to call me? http://beeg.in.net/ beeg free Federal prosecutors insisted that his arrest last September had nothing to do with the content of the film he made but rather with his breach of probation rules while making it, including the use of assumed names in a production that other participants said was fraught with deception.

  8. Lenny   On   30/06/2019 at 00:30

    I didn’t go to university http://xnxx-xnxx.space/ nxnn However, for longer-term investors there are other attributes to consider. For example, research indicates that a very large proportion of the overall return from equities comes from growth in the size of the dividend from one year to the next. Over time, company dividends tend to rise at around the rate of inflation, which can help to protect investors against the corrosive effects of rising prices.

  9. Gayle   On   30/06/2019 at 00:35

    One moment, please http://ghettotube.in.net/ ghetto tube Exports fell to 2 million bpd in September, the lowest ratein 19 months, as the terminal repair and expansion work reducedshipments of Basra Light crude, which accounts for most ofBaghdad’s export revenue.

  10. Seymour   On   30/06/2019 at 00:57

    Have you seen any good films recently? http://beeg.in.net/ hindi beeg “To the extent that these two important labor marketindicators continue to show improvement, the likelihood oftapering policy action will continue to rise,” Bullard said inremarks to the New York Association for Business Economics.

  11. Pablo   On   30/06/2019 at 01:05

    Yes, I play the guitar http://tiava.in.net/ tiava porn Paula Wolfert has a comforting recipe for ‘melt-in-the-mouth’ green beans slow-cooked for seven hours. I adapted it to a pressure cooker and it was done in 12 minutes at high pressure: beans, shallots, garlic, a tomato, salt, sugar, chilli flakes, oil and water all stewed until soft. It’s equally good cold with flatbread as a starter, or warm as a side dish with a pork chop.

  12. Brendan   On   30/06/2019 at 01:59

    Could you send me an application form? http://xnxx-xnxx.space/ xnxx porn He also said it may be time to consider efforts to force theopposition to attend an international peace conference insteadof just urging them to do so. So far, the rebels have said theywill not attend talks if the Syrian president is there too.

  13. Wilbur   On   30/06/2019 at 03:39

    A book of First Class stamps http://ghettotube.in.net/ ghettotube.com Floor-to-ceiling windows show off Edinburgh’s skyline; if it’s warm, the terrace offers an even better view. Kick off with chicken-liver parfait on sourdough crostini (£10.50) before pan-fried salmon and fennel with seaweed butter (£23.95)

  14. Domenic   On   07/07/2019 at 15:12

    Special Delivery http://planetsuzy.fun/ planetsuzy While this is the right thing to do to help achieve a level playing field with our publicly funded counterparts, the Government needs to ensure that the young sector is able to grow and attract vital investment for the future.

  15. Gavin   On   08/07/2019 at 07:33

    In tens, please (ten pound notes) http://ghettotube.in.net/ ghettoporn
    “Breastfeeding for periods of over six months not only provides children with numerous health benefits, but also protects the mother from serious diseases such as breast cancer,” says the research, led by Emilio González-Jiminéz of the University of Granada.

  16. Adam   On   08/07/2019 at 07:36

    I’ve got a part-time job http://femjoy.in.net/ femjoy galleries MMA also faces a series of class-action lawsuits in Quebecand in the United States on behalf of the victims, as well as anotice of claim from a company that is unable to ship from itsLac-Megantic production facilities.

  17. Winford   On   08/07/2019 at 07:59

    I’ve been made redundant http://efukt.fun/ efukt How many entities might register as crowdfunding portals orbrokers is not known. In an early, tentative estimate, the SECsaid anywhere from 50 to 100 brokers and portals could initiallyseek to enter the space after the rule is adopted.

  18. Dennis   On   08/07/2019 at 08:03

    Where do you come from? http://tubegalore.in.net/ tubegalore porn Also Thursday, the international agency overseeing the destruction of Syria’s chemical weapons stockpile said that inspectors have so far found no “weaponized” chemical munitions, or shells ready to deliver poison gas or nerve agents, and that Syria’s declarations up to now have matched what inspectors found.

  19. Herman   On   08/07/2019 at 08:03

    I’m originally from Dublin but now live in Edinburgh http://kratom.in.net/ strongest kratom for pain David Stern was on hand, saying that the reported sit-down he had ordered between Dolan and Prokhorov to put a halt to their hostilities was a crock. They asked for the meeting, it wasn’t mandated by the commish.

  20. Gerald   On   08/07/2019 at 08:42

    A law firm http://keezmovies.in.net/ keez movies.com Ireland’s government insists its tax rate is transparent andother countries are to blame if the tax paid by companies likeApple is too low. The finance minister said Ireland would notbecome the U.S. Senate’s ‘whipping boy’ on tax.

  21. Brett   On   08/07/2019 at 11:45

    How long are you planning to stay here? http://xnxx.promo/ xnxx com The decision to fire Laviolette, who took over as Flyers coach in December 2009, came a day after the team’s 2-1 road loss to the Carolina Hurricanes and marks one of the quickest coaching changes to start and NHL season.

  22. Jozef   On   08/07/2019 at 15:39

    I’m about to run out of credit http://kratom.in.net/ indo kratom I graduated in May and just started a full time role at General Catalyst. I’m helping to open their New York office. I wear a blazer to work, but that’s because I like blazers. No one really dresses up at all.

Leave a Reply

Your email address will not be published.


DJBEATFM

Electronic Music Station

Current track
TITLE
ARTIST

Background